By SJ Food Finds Tuesday, January 13, 2026
COLLINGSWOOD, NJ — If you have scrolled through TikTok or Instagram in the last 48 hours, you have probably seen it: a milkshake that looks less like a beverage and more like a construction project.
South Jersey’s dessert scene is officially in its “maximalist” era, and one spot on Haddon Avenue is leading the charge with a creation that is practically breaking the internet.
The line is already forming at The Pop Shop in Collingswood, and we are here to tell you: the sugar rush is worth the wait.
The “Gravity-Defying” Trend
While The Pop Shop has been a local staple for years, their new 2026 lineup of “Over-the-Top” Shakes has taken things to a completely new level.
Forget a simple cherry on top. These shakes are feats of structural engineering. We are talking about glasses rimmed with chocolate ganache and crushed Oreos, then stacked high with entire slices of cheesecake, full-sized brownies, sparklers, and lollipops.
The Must-Order: “The Cookie Monster Explosion”
If you only order one thing to post to your story, make it this.
- The Base: A thick, hand-spun blue vanilla ice cream blend mixed with crushed chocolate chip cookies.
- The Structure: The rim is cemented with blue frosting and Chips Ahoy crumbs.
- The Topper: This is where it gets wild. The shake is crowned with a giant ice cream sandwich, a mountain of whipped cream, and blue rock candy “crystals” sticking out like icicles.
It is ridiculous, it is messy, and it is absolutely delicious.
Why Now?
“January is usually a gloomy month,” one server told us. “People just want something fun and colorful to beat the winter blues.”
It seems to be working. On Saturday night, the wait time for a booth hit 45 minutes, with diners driving in from as far as Philadelphia and Washington Township just to tackle the challenge.
The Verdict
Is it a sugar overload? Absolutely. Is it the most fun you’ll have at dinner this month? Without a doubt.
Pro Tip: Do not try to tackle one of these alone. Grab a friend (or two), ask for extra spoons, and maybe skip the appetizers.
📍 Where to find it: The Pop Shop Haddon Avenue, Collingswood, NJ (Just minutes from Haddonfield)
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