NEW JERSEY – The landscape of the Garden State’s dining scene is shifting once again as another major chain scales back its footprint. Red Robin Gourmet Burgers and Brews, a long-time staple for families and burger enthusiasts, has confirmed the closure of its prominent Clifton location on Route 3, signaling a wider trend of “trimming the fat” for the national brand.
The Clifton restaurant, situated near Clifton Commons and attached to the La Quinta Inn & Suites, officially shuttered its doors in late January, ending a run of more than 20 years. This closure leaves just eight Red Robin locations remaining across New Jersey, down from twelve just a year ago.+1
Why the Sudden Shutdowns?
The move comes as part of the company’s “First Choice” strategic plan (formerly known as “Operation North Star”). According to multiple reports and corporate earnings calls, the brand is in the midst of a multi-year effort to close approximately 70 underperforming units nationwide by 2030.+1
The decision to close these locations is primarily driven by three factors:
- Lease Expirations: Rather than filing for bankruptcy, Red Robin is opting not to renew leases for restaurants that are no longer profitable.
- Underperforming Units: The company identified 70 stores that were a collective “drag” on profits, totaling roughly $6 million in losses in 2024 alone.
- Changing Consumer Habits: In New Jersey, diners are increasingly favoring local, independent eateries or “fast-casual” spots over the traditional, large-format sit-down chain experience.
Where Can You Still Get Bottomless Fries?
For fans of the brand’s signature steak fries and “Royal Red Robin” burgers, the map is shrinking. Following the recent closure of the Rockaway Townsquare and Clifton locations, the remaining New Jersey outposts are now limited to:
| Location | Status |
| Brick | Open |
| Cherry Hill | Open |
| Deptford | Open |
| Hamilton | Open |
| Mays Landing | Open |
| South Plainfield | Open |
| Vineland | Open |
| Woodbridge | Open |
Export to Sheets
The “Death of the Diner” Culture?
Local analysts suggest that Red Robin’s struggles mirror a larger trend affecting the “Tri-State Area.” With rising labor and utility costs, the massive dining rooms that once felt lively are now harder to justify for corporations. As one local diner put it on social media, “The atmosphere started to feel like a funeral. It’s hard to compete with the quality of local NJ burger spots when the chain prices keep rising.”
While Red Robin executives expressed optimism in early 2026—noting that some previously “at-risk” locations were saved due to improved performance—the spring season remains a volatile time for brick-and-mortar retail in the Garden State.
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