PHILADELPHIA, PA—Spring is just around the corner, and Rita’s Italian Ice & Frozen Custard is celebrating in a way that’s become a beloved tradition—with free treats for everyone! Please mark your calendars for Tuesday, March 19th, because that’s the day Rita’s kicks off the new season by giving away a whopping 1 million cups of its famous Italian Ice at all its locations.
But wait, there’s more! This year’s giveaway coincides with the exciting launch of a brand new flavor: SOUR PATCH KIDS Watermelon Ice. This limited-edition treat promises a burst of tangy and tart watermelon, perfectly capturing the essence of the candy we all know and love.
Whether you’re a fan of Rita’s classics or eager to try this innovative new flavor, there’s something for everyone on the 19th. Guests can choose any 6-ounce Italian Ice from Rita’s extensive menu, including the SOUR PATCH KIDS Watermelon Ice.
SOUR PATCH KIDS Take Center Stage
The SOUR PATCH KIDS Watermelon Ice isn’t just a standalone flavor – it’s a full-on taste explosion across Rita’s menu. Here’s how you can experience the sour-then-sweet magic:
- SOUR PATCH KIDS Watermelon Gelati: This decadent treat combines the tangy watermelon ice with creamy vanilla frozen custard, topped with a new sour watermelon topping for an extra kick.
- SOUR PATCH KIDS Watermelon Ice Blender: Perfect for a refreshing on-the-go treat, this blended beverage highlights the iconic sour-then-sweet watermelon flavor in a relaxed and refreshing way.
- SOUR PATCH KIDS Watermelon Ice Across the Menu: Don’t have a favorite Rita’s creation? No worries! You can add the SOUR PATCH KIDS Watermelon Ice to any of their signature treats for a unique and delicious twist.
Celebrating Innovation and Tradition
“Our first day of spring giveaway has become a cherished tradition with our guests,” said Linda Chadwick, President & CEO of Rita’s Italian Ice & Frozen Custard. “This year, we’re elevating the celebration with the exclusive launch of SOUR PATCH KIDS Watermelon Ice.”
This partnership with the SOUR PATCH KIDS brand exemplifies Rita’s commitment to pushing flavor boundaries while staying true to their roots. The SOUR PATCH KIDS Watermelon Ice is a unique take on a beloved candy, perfectly capturing the spirit of spring with its refreshing and playful taste.
Rita’s Rewards: Sweeten the Deal
Are you looking to extend the sweetness beyond the first day of the spring giveaway? Download the Rita’s Ice app! You’ll start earning rewards on your purchases and receive a free small Italian Ice just for signing up. The app also unlocks exclusive offers, birthday rewards, and more. Download it from the Apple or Google Play stores or visit their website to join the fun.
Fresh, Flavorful, and Fun: The Rita’s Experience
Rita’s Italian Ice is more than just a giveaway – it’s a commitment to fresh, high-quality ingredients. Their signature Italian Ice is made daily on-site, with over 75 flavors in rotation, ensuring there’s always a new taste to discover.
But Italian Ice isn’t all they offer. Their menu boasts a variety of delicious frozen treats, including creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, refreshing Rita’s Blenders, and classic Milkshakes.
Whether you’re a longtime Rita fan or a curious newcomer, their first day of spring giveaway is the perfect opportunity to experience the joy and flavor that Rita brings. So grab your friends and family, head to your nearest Rita’s location on March 19th, and celebrate the arrival of spring with a taste of something sweet and sour!
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